Hotel City Zürich is a superiour boutique hotel located in the heart of Zurich in Switzerland. Substantial renovations on all fronts turned this history charged building into a comfortable, timelessly-modern jewel.
As part of the “facelift” Olex was hired to create the new brand identity for various applications while keeping a close eye on the hotel’s history and tradition. Meeting all requirements of the listed building code of the city of Zurich was an extra challenge.
The concept of the new identity is based on flexibility and simplicity. All core elements of the brand identity can be combined, depending on the requirements. We were commissioned to design the complete package including all printed matters for internal hotel use, stationary items as well as hotel guest room items such as info brochures.
The facade items were custom made in collaboration with Detailmetall. Other applications include a stitched carpet with pictogram and other lobby items. The hotel also received a new internet presence which consists of a responsive website hooked up to a booking system.